Filmmakers Vidhu Vinod Chopra and Vikrant Massey’s low key film 12th Fail, released in cinemas this Friday, October 27th. The makers organized the first ever screening of the 12th Fail in three different cities: Bhopal, Mumbai, and Delhi. Film clashed with Kangana Ranaut starrer Tejas and Maddock Films’ Sajni Shinde Ka Viral Video and came out as surprise winner.
12th Fail Is Hit After Exceptional 2nd Week
No one expected much from 12th Fail for few reasons. It was neither promoted well, Vikrant Massey never gave a solo hit in cinemas and Vishu Vinod Chopra has not delivered any box office success lately as director. But audience and box office are unpredictable entities.
Film not only jumped on day one itself but has doubled its collections on day two with 100% plus growth. Film collected 1.10 cr nett on day one and set to cross 2.50 cr nett on day two. Full jumped further on day three and collected 3.10 cr nett.
Film has total of 6.70 cr nett over weekend and Monday held the key. Film passed Monday test and set to collect more than Friday number. Film collected 1.50 cr nett on day 4. Film added 1.65 cr nett on day 5. Film grew again and collected 1.85 cr nett on Wednesday followed by 1.30 cr nett on Thursday. Film has total of 13 cr nett after week one.
Film started solid on 2nd Friday and collected 1.75 cr nett, higher than 1st day and Thursday. Film jumped by big 100% on day 9 and collected 3.40 cr nett. Film added 3.30 cr nett on 2nd Sunday. Film has collected 8.45 cr nett in 2nd weekend, more in 2nd weekend than 1st weekend and that’s exceptional trending.
Film collected 1.31 cr nett on 2nd Monday followed by 1.40 cr nett on 2nd Tuesday, 1.45 cr nett on Wednesday and 1.50 cr nett on Thursday. Film collected 14.11 cr nett in 2nd week which was bigger than 13 cr nett in week 1. This is superb trending.
12th Fail Will Continue To Perform Till Animal Release After Superb 3rd, 4th And 5th Week
Film collected close to 1.25 cr nett on 3rd Friday followed by 2.05 cr nett on 3rd Saturday and then dropped due to Tiger 3 release on 3rd Sunday. Film collected 60 lacs nett on 3rd Sunday. Film held its own on 3rd Monday despite Tiger 3 release and collected 1.80 cr nett. Film continued to score strong with 1.26 cr nett on 3rd Tuesday followed by 75 lacs on Wednesday and 83 lacs on Thursday. Film collected 8.54 cr nett in 3rd week which is only 15% drop from week 1 despite Tiger 3 release.
Film added 5.60 cr nett over 4th weekend and crossed 9.48 cr nett in 4th week which is higher total than 3rd week. Film took advantage of free week and collected 4.70 cr nett over 5th weekend. Film will cross 6.50 cr nett in 5th week.
Film has crossed 51 cr nett and it will cross very good 55 cr nett by end of run. Film is biggest surprise hit of the year:
Box Office Collections Of 12th Fail
Friday: 1.10 cr
Saturday: 2.50 cr
Sunday: 3.10 cr
Monday: 1.50 cr
Tuesday: 1.65 cr
Wednesday: 1.85 cr
Thursday: 1.30 cr
1st Week Total: 13 cr nett
2nd Week:
Friday: 1.75 cr
Saturday: 3.40 cr
Sunday: 3.30 cr
Monday: 1.31 cr
Tuesday: 1.40 cr
Wednesday: 1.45 cr
Thursday: 1.50 cr
2nd Week Total: 14.11 cr nett
3rd Week:
Friday: 1.25 cr
Saturday: 2.05 cr
Sunday: 0.60 cr
Monday: 1.80 cr
Tuesday: 1.26 cr
Wednesday: 0.75 cr
Thursday: 0.83 cr
3rd Week Total: 8.54 cr nett
4th Week:
Friday: 1.50 cr
Saturday: 3 cr
Sunday: 1.10 cr
Monday: 0.90 cr
Tuesday: 0.98 cr
Wednesday: 1 cr
Thursday: 1 cr
4th Week Total: 9.48 cr nett
5th Week:
Friday: 0.90 cr
Saturday: 1.80 cr
Sunday: 2 cr
Monday: 0.50 cr
Tuesday: 0.35 cr
Wednesday: 0.35 cr
Total: 51.03 cr nett
Film has beaten more fancied films like Tejas at box office without any big marketing campaign, star value and big budget.
12th Fail, based on a true story, draws from the struggles of the millions of students who attempt the UPSC entrance exam.
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