Forget photo manipulation and art – generative AI’s real potential is helping us with things we don’t know and can’t see


You couldn’t swing a virtual cat without hitting an MWC 2024 exhibitor going on about generative AI; from Samsung and Google touting AI-powered photo editing and searching, to Qualcomm wanting to put AI in cars and Humane making AI wearable

Sure, a lot of the tech on display was cool, but I don’t think the real game-changing potential of generative AI is in the obvious things. A skilled photographer and editor will almost certainly want to do their own edits – or simply nail a shot in the first place – rather than rely on AI manipulation. And writers like myself would rather tap out an article than try and make sense of something written by ChatGPT.

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