IFA 2023 live: all of the latest news from Samsung, LG, Philips Hue and more

Next-gen Bluetooth is here – for Samsung tech

Here’s a big piece of IFA 2023 news that’s flown a little under the radar – Samsung has announced that its much-anticipated Auracast tech (a new Bluetooth feature) is coming to some of the best Samsung TVs and its Samsung Galaxy Buds2 Pro earphones.

Rather than pairing with a single device, Auracast creates a kind of audio hotspot that means audio can be broadcast to an unlimited number of receivers, like earbuds and headphones. That means your TV, for example, can connect to multiple pairs of Bluetooth 5.2 earbuds.

That’s just the start of Auracast’s benefits, which you can read more about in our story about the game-changing, Apple-rivaling new feature. With Samsung becoming the first major TV brand to add the tech to its TVs, expect more to follow suit.

Welcome to IFA 2023

The starting gun has fired on IFA 2023 (for the press and media, at least) and the TechRadar team is currently tearing around the Messe Berlin exhibition centre in search of the most interesting tech stories this year’s show has to offer.

We’ve already seen some big announcements from Samsung, Sennheiser, JBL, Anker and more – and some other big tech brands (like Philips Hue) have also decided to make some big announcements, despite not actually being at the show.

We’ll be rounding up all of the news on those, plus the more esoteric and eccentric tech at IFA 2023, in this regularly updated liveblog. So stay tuned for a deep dive into Europe’s biggest tech show…