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Google Ads Introduces Auto-Generated Advertisement Tool Using Generative AI

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[ad_1] Advertisers and businesses will now be able to auto-generate advertisements on Google Ads platform, said Dan Taylor, vice president of global ads at Google. Using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on business prompts given by marketers. “It learns from … Read more

Google Cuts Staff at Waze as It Merges Mapping App’s Advertising System With Google Ads Technology

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[ad_1] Alphabet-owned Google on Tuesday said it is cutting jobs at mapping app Waze as it merges the app’s advertising system with Google Ads technology, without giving details on the number of layoffs. “In order to create a better, more seamless long-term experience for Waze advertisers, we’ve begun transitioning Waze’s existing advertising system to Google … Read more

Google Launches New AI-Backed Ad Features That Auto Locates Best Ad Placements, More

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[ad_1] Alphabet’s Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across the tech company’s services. AI has dominated the tech industry in recent months as Google and other companies have developed novel chatbots that can respond to users in … Read more